WE RUN
THE STREETS
Africa's Largest Independent Branded Fashion Clothing and Footwear Retailer. Where culture meets the pavement.
Studio 88 is more than a store; it's a destination for the driven. We bring you the latest drops from the biggest international giants, curated for the local hustle. Whether you are on the field, in the club, or ruling the block—we have the gear that defines your game. Read on to learn more about us and our commitment to quality.
Originals Only
Stores Nationwide
From the city centre to the local corner. We are accessible, affordable, and authentic.
100% Authentic Brands
We only offer 100% authentic, original products. As official resellers of leading international brands, our mission is to bring you the latest releases straight from Nike, adidas, Puma, Vans, Converse, Levi’s, and many more. You can shop with confidence knowing every item comes directly from the brands you trust
#1 In the Game
As the leading retailer in sports fan gear, we offer an unmatched selection and exclusive releases you won’t get anywhere else.
OUR MISSION
We’re committed to offering you the freshest fashion, unbeatable value, exclusive styles, and a shopping experience you won’t forget
OUR VISION
The Studio 88 group of Companies' vision is to become the destination store of choice for international leisure and sporting brands; to be easily accessible in all towns and city centres in South Africa; to offer authentic merchandise at highly competitive prices, and for our customers' shopping experience to be one of many returns.
VALUES
Through operating ethically and building strong relationships with our suppliers, we can ensure client satisfaction by offering quality fashion at competitive prices and value for money.
THE BLUEPRINT
OUR ETHOS
Fashion First
We don't just follow trends; we identify them. Our team is constantly scanning the globe to ensure the South African streets are paved with the freshest styles before anyone else.
Price
Style shouldn't be reserved for the elite. We leverage our size to bring you premium international brands, like our adidas and Nike apparel, at prices that respect your hustle. Value is our currency.
Exclusivity
Limited drops. Tier-zero releases. We secure the stock that others can't. When you shop with us, you're getting access to gear that sets you apart from the crowd.
Store Environment
Our stores aren't just retail spaces; they are cultural hubs. Designed with high energy, thumping beats, and a layout that respects the art of the sneaker and streetwear.
OUR ARSENAL
THE CLIMB
The Climb: From Humble Beginnings to an Empire of Style
The Foundation
Studio 88 opens its doors. A small store with a big vision: to bring international fashion to the local market at competitive prices.
World Class
As football fever hit South Africa, we solidified our place as the go-to destination for supporters' gear. Orlando Pirates, Kaizer Chiefs, Sundowns, FC Barcelona, Manchester United, Manchester City FC and more—check it out on our soccer central page
Expansion
Breaking borders. We expanded our footprint into Botswana, Namibia, Lesotho, Zambia, Mozambique, and Swaziland.
The Dominance
Over 400 stores. The largest independent retailer in the region. We don't just follow trends; we set the pace for the streets. That’s what you need to know about us.
Our Conscience
INVESTING IN
THE CULTURE
We believe that looking good is part of feeling good, but doing good is what matters most. Our conscience drives us to support the communities that support us.
Youth Employment & Upliftment
JOIN THE MOVEMENT
Don't just watch the game. Wear the kit. Be the first to know about special offers and new store openings. Learn more about us by visiting our stores.
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