CALLING ALL CREATIVES: STEP BEHIND THE LENS WITH #ORIGINALCOLLECTIVE88

Are you ready to take your originality off the stage and into the studio? Studio 88 and adidas present the #OriginalCollective88 - a groundbreaking opportunity for stylists, photographers, and videographers to showcase their craft, gain recognition, and break into the creative industry.

This is your chance to move from passion to profession, build your portfolio, and connect with the people who make the industry tick.

ENTRY SUBMISSION

  1. Entries open: 15 April and will close at 23:59 on 04 May 2026.
  2. Style Your Adidas Originals Look
    Put together your best outfit featuring adidas Originals (not performance gear).
  3. Capture Your Creative Vision
    Stylists: Style and shoot your adidas look.
    Photographers: Submit your best adidas inspired shot.
    Videographers: Share a short adidas story on video.
  4. Share Your Entry Online
    Post your work on social media using the official hashtags:
    • #OriginalCollective88Stylist (if entering as a stylist)
    • #OriginalCollective88Videographer (if entering as a videographer)
    • #OriginalCollective88Photographer (if entering as a photographer)

PUBLIC VOTING PHASE

Voting Via Studio 88 Landing Page
From all entries received, a Top 10 from each category (Stylist, Photographer, Videographer) will be selected by adidas and Studio 88. The selected entrants will be posted on the landing page. Audiences can browse, compare, and vote for their favourites.

Voting & Selection
Public voting runs opens on the 11 May and will close at 23:59 on 18 May 2026. Internal judges (Studio 88, adidas, and IMA) will make the final decision. Public votes will be considered for visibility but will not override the judges’ final decision.

WHAT’S AT STAKE

Three winners will be selected to form The Original Collective, teaming up for a collaborative shoot guided by Studio 88, adidas, and IMA. Each winner will receive:

  • A chance to shoot an official Studio 88 & adidas campaign.
  • R30,000 in cash.
  • Adidas products valued at R30,000.
  • Attend an exclusive Studio 88 Networking Event with creative industry leaders.

KEY DATES

  • Entries Open: 15 April – 04 May 2026
  • Public Voting: 11 May – 18 May 2026
  • Winners Announced: 20 May 2026

TERMS & CONDITIONS

  1. The promotion is open to residents of South Africa aged 18 years or older.
  2. Employees, agents, and immediate family members of Studio 88, adidas, IMA or their partners are not eligible to enter.
  3. Participants must submit their entry via the official social media using the designated hashtags.
  4. Entries must feature adidas Originals apparel or footwear.
  5. Participants must ensure their social media profiles are public during the competition for visibility.
  6. Incomplete, fraudulent, or non‑compliant entries will be disqualified.
  7. Participants may collaborate on content creation. However, each entrant must submit their entry individually and will be judged only within their selected category.
  8. Where collaboration occurs, all parties must have permission to use the content.
  9. The voting phase will take place via the Studio 88 landing page from 11 May till 18 May 2026.
  10. Voting will be limited to one vote per email address and one vote per IP address.
  11. Edited or AI‑generated content will not be accepted.
  12. Final winners will be selected internally by a judging panel comprised of Studio 88, adidas, and IMA representatives.
  13. Participation in this campaign constitutes acceptance of these terms and conditions.

This is more than a competition - it’s a career making opportunity. Put on your best adidas fit, show us your originality behind the lens. Only three will step into the spotlight. Will YOU be one of them? #OriginalCollective88.