Fashion

What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too.

The story behind the origins of Levi’s is so modest and unassuming. There was a need for suitable workwear to be made for labourers on the farms and mines of America's Western states in the late 19th Century.

Making the move to a summer wardrobe is easier than you think. After what seems like a long, cold winter, and the weather finally starts getting warmer, the idea of not wearing multi-layer outfits is very appealing.

The first version of the All Star basketball sneaker was produced in 1917. The sneaker originally launched in natural brown colours with black trim.

The latest Young Line celebrates one of the 80s and 90s most iconic tennis shoes released. A fashion favourite from the past, Sergio Tacchini is a comeback brand.

Of all items of clothing, few have surpassed the bridge from function to style quite like denim jeans. Easy to wear, wallet-friendly, super comfortable, and extremely versatile, denim has become a wardrobe staple for men and women.

Designed for the modern man, the Nautic Spirit denim range is building a legacy of relevance for fashion denim into today’s world. There is no question about the versatility of denim, it’s the most versatile fabric.

We believe that every day is Fan Friday at Studio 88. Our huge selection of supporters gear is ready to help you cheer your favourite team on to victory.

Spring has sprung and as we change our wardrobes in anticipation of a warm summer, you have to check out the ellesse summer range. Injecting a sense of playfulness and fun, ellesse is a brand that is in sync with your expressive self.

Today, we’re excited to place the spotlight on the Puma X-Ray. A retro sneaker that represents the brand’s consistent ability to reinvent itself, maintaining relevance each generation.

From the courts to the streets, Sergio Tacchini has gained plenty of street cred since its inception - and for good reason. This Brand, like most, found its roots in athletics - tennis to be precise! Founded by Italian tennis legend Sergio Tacchini, who went on to win three Italian championship titles with the Italian Davis Cup team from 1959 to 1966.

Finding the best sneakers to wear with jeans is easy, almost anything goes! Sneakers and jeans were made for each other. They’re like peas-in-a-pod, both are designed for comfort and functionality.