Champion Apparel… Why It's Back and Where To Get It

Champion Apparel… Why It's Back and Where To Get It

The Champion Brand was once a staple in Sportswear, and they will forever be credited with inventing the Hoodie… until recently, it looked like the brand's best days were behind them as newer brands continued to take market share from them… But then came the "Cool" kids…

Champion's recent comeback can be put down to strategy, good fortune or just plain dumb luck. Still, when the Gen Z generation decided it was time to bring back the 90s nostalgia, no brand was in a better position than Champion to take advantage…And that's precisely what they did.

A clever collaboration with High-end fashion brand Supreme quickly kickstarted a comeback for the ages, and soon the famous Blue and Red C was everywhere again. Celebrities, including Justin Bieber, Hilary Duff, and the Jenner sisters, have been sporting Champion apparel in recent years.

To quote Champions North American president Susan Hennike, The "newfound discovery" comes not only from social media, updated designs, and collaborations but also from people's memories.

"We're able to capture millennials that remember wearing it in gym class. We're able to capture their parents and generations ahead of them because they have a long history with the brand,"

Champion is BACK, and it's Cooler than ever!

You can get the latest Champions range, including classic Hoodies, Tracksuits, fashion Ts and shorts, now at Studio 88 stores nationwide or by visiting studio-88.co.za.

Don't be left behind by the trend! Get yours today.

Don't forget to sign up for our Fan Club and stay in the loop on all the latest fashion trends, competitions, exclusive drops, and more!

Alternatively, get social with us and follow Studio 88 on social media.