Since 1989, Patrick Ewing and his namesake brand Ewing Athletics footwear is still a sought after Brand.
Not only and worn on the court but in music videos and performances by artists like Tupac Shakur, Gang Starr, Kriss Kross and others. The Ewing brand has gone on to create all types of footwear, not just those that Patrick wore in games but other basketball team shoes, cross trainers, running shoes and even hiking boots. Read on to see why this Brand has maintained its relevance and why having a pair in your collection gives you street cred. Check out the latest releases and collaborations.
LATEST RELEASES
33 Hi
A flagship Ewing Athletics shoe and street staple in NYC, making it big in Europe and Asia. This model was even worn by Joe Pesci in the movie My Cousin Vinny giving it even more audience appeal. The 33 HI is an exact retro of the 1990 original, and features a classic reversible ankle strap that can be worn on the front or back of the shoe, and a full length PU midsole for cushioning. Available in both leather or suede.
Kross
One of the first Ewing Cross-Training shoes, the KROSS originally debuted in 1993. Featuring an ankle cross strap system with a TPU #33 midfoot insert and a lightweight textured EVA midsole for cushioning. This colourway is our famous REMIX colourway, consisting of all of our historical colours mashed up onto one shoe
Eclipse
Originally worn by Patrick during the 1992 Barcelona Olympics. The ECLIPSE is back with a premium tumbled Leather upper, featuring a reversible, removable ankle strap in the rear along with neoprene upper inserts and a lightweight EVA midsole for cushioning.
Rouge
The ROGUE was one of the most in demand shoes of past and is back due to popular demand. Available for the first time since our comeback, the ROGUE features a forefoot cross strap support system coupled with neoprene midfoot inserts along with an EVA midsole for lightweight cushioning with the signature gum sole.
Focus
Originally worn by Patrick during the 1993 Regular Season and Playoffs, the FOCUS is back. At the time of production, this was the most advanced EWING model that had ever been produced and Patrick had one of the best seasons of his career wearing this shoe. Featuring an ankle cross strap system with neoprene upper inserts and a lightweight textured EVA midsole for cushioning featuring a nubuck upper. This is the exact colourway worn by Patrick in the 1993 Playoffs.
EWING COLLABORATIONS
Death Row Records X Ewing 33 HI
Ewing Athletics has once again partnered with Death Row Records, the world’s most dangerous record label, to create a new two-part sneaker collaboration. Founded in 1991, producer Suge Knight brought some of the rap game’s best artists under one label to personify the danger and allure of 90’s west coast street culture through music. Instrumental in reshaping American youth culture and popularising gangsta rap, Death Row Records stunned fans with 11 platinum albums and over 50 million albums sold worldwide.
After two incredibly successful sneaker launches, Death Row Records has again tapped Ewing Athletics for premium takes on perhaps the most iconic sneaker of the ‘90s: Patrick Ewing’s 33 HI. Both shoes have been fully constructed with premium suedes, one blue the other red, while the historic Death Row Records logo graces the reflective and cushioned tongues. Bold Death Row embroidery hits the heels while each midsole flaunts a speckled transition that honours the timeless label hip-hop heads know and love.
Naughty by Nature X 33HI
Ewing Athletics partnered with legendary hip-hop group Naughty By Nature to celebrate 30 years of the classic 1991 self-titled platinum album Naughty By Nature. It was that year that Naughty By Nature and a then-upstart footwear company burst onto the scene to shake up music, basketball, and sneakers in the tri-state area.
Rouge X ONYX
New York knows who brought the real ruckus to rap: a hard-hitting hip-hop group from South Side, Queens, called Onyx. The group rocketed to global fame with their platinum album Bacdafucup and the hit single “Slam” is still considered one of rap’s most energetic tracks ever. This Ewing Rogue flaunts a grey, red, and black colourway inspired by the All We Got Iz Us album cover.
If you like what you see, check out the Ewing range available online or at selected stores.