How the adidas Boost Technology Changed the Game in Comfort and Style

When sportswear manufacturers put performance innovation as a priority, they sometimes compromise style and comfort.

Technology-driven designs cater to the demands of the track, field or court, but when it's time to take it to the streets, the absence of lifestyle elements puts them severely out of place. For shoe designs and technologies to stay trending - they need to tick all of the boxes.

Introducing adidas Boost Technology

 Boost technology made its first debut on the adidas Energy Boost silhouette in 2013. It was heralded by athletes for its superior comfort, something not often considered in development. But the real breakthrough came when adidas first introduced the Ultra Boost in 2015, proclaiming it to be "The Greatest Running Shoe Ever."

Given the sports industry giants illustrious history, this seemed quite a claim to back up. However, what they delivered was a perfect balance between track and lifestyle innovation. Surpassing the industry standard for running shoes and transforming sneaker culture as we know it.

A Revolutionary Development in Comfort and Style

 Many people consider Boost Technology to be one of the most revolutionary developments in the history of sneakers. First and foremost, it was developed for athletes, both professional and amateur. Boost Technology promised a 20% higher energy return than conventional EVA rubber, establishing a new bar for how a peak performance shoe could feel and function.

It became an innovative breakthrough for sneakerhead culture because of the way it looked. Boost Technology is instantly recognisable because of the hundreds of welded-together white "energy capsules" that make up its structure.

Understanding Boost Technology

 The adidas Ultra Boost's midsole was designed in collaboration with German chemical manufacturer BASF. It features a new cushioning comprised of thermoplastic polyurethane (TPU) capsules - blown up into shape. What the Technology essentially allows is for the midsole to be able to store and replenish energy like no other shoe on the market, delivering cushioning and the ability to return to its original shape.

When it came to design, it was a perfect blend of functionality and aesthetic appeal. It looked amazing, felt amazing, and performed better than any it outperformed. The Ultra Boost was ahead of the game, generating a major shift in running Technology that also managed to break into the fashion world as well.

A Revolutionary Break into the Fashion World

 There have been several adidas sneaker models released over the years that feature Boost technology - some managing to infiltrate the fashion and lifestyle market - some missing the mark entirely, only to remain on the track as running staples. But the Boost Technology story is still being written; adidas' pioneering discovery now dominates the fashion world, in its most successful collaboration to date.

The extremely popular BOOST 350 and BOOST 750 designed by Kanye West are so sought after with an insanely high demand - with shops and resellers clambering to feature both models on their shelves for the sneakerheads who will stop at nothing to add the iconic designs to their collections.

Experience Unparalleled Comfort and Style

Boost technology has been perfected and remodelled upping it’s game and is now available on many of adidas's most iconic sneakers. With such a versatile application and improved performance, there's a Boost sneaker for those living to reach their full potential.

Studio 88 values fashion as much as it does function, and our extensive adidas Boost range is a testament to that. Experience the style and game-changing comfort of adidas Boost technology today - browse our range for a seamless shopping experience or visit a store near you