Africa is rich in many things and talent, in its various forms is one of them.
Studio 88 is inspired by the 1st launch of adidas X Thebe Magugu collab and you can get various pieces from his range from Studio 88.
What a dynamic collaboration outcome! Thebe Magugu is one of South Africa's hottest award-winning designers and has had the likes of global superstar Rihanna wearing his iconic pieces. His timeless and forward-fashion collections have also graced the cover of Vogue!
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Being awarded the prestigious LVMH prize by the face of Louis Vuitton in 2019, Thebe Magugu is steadily climbing the fashion ladder of success with his "The DoubleThink" and "Genealogy" collections launching in 2022, not to mention his 1st adidas X Thebe Magugu heritage collection.
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More About The adidas X Thebe Magugu Collaboration
The all-new adidas X Thebe Magugu debut collection is designed for women which fosters a feeling of inclusivity both on and off the court.
Inspired by his African heritage, community, and kinship, the collection infuses bold colours with a striking design for a truly unique look and feel. The collection traverses’ different sports, including running, tennis, swimming, training, cycling and football. There is truly something in the range for every woman.
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Thebe Talks About The Inspiration Behind The adidas Collaboration
I'm infinitely inspired by the energy of the women in my life and the heritage of my native land. Bringing together such personal stories through design and blending them with adidas' iconic performance and lifestyle pieces has been an amazing process. The collection really celebrates all the positive influences around me and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it.
The tennis pieces will be worn by world-renowned players during one of the sport's most iconic tournaments this summer – I am proud to play a small part in championing the sport and helping to make it more inclusive." - Thebe Magugu.
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What To Expect At Studio 88
The First drop of the season takes place on August 15th 2022, with the second drop set to arrive in October 2022. What adidas X Thebe Magugu pieces are available at Studio 88 now:
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The adidas X Thebe Magugu Hoodie
The proudly South African fashion designer pulled no punches with the highly expressive adidas X Thebe Magugu hoodie. The kaleidoscopic print is far from random and is extraordinarily purposeful, having been designed by a traditional healer in Lesotho. The eye-catching, digitised sashes are reminiscent of that '70s style vibes, while the cotton fabric supports sustainable cotton farming.
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The adidas X Thebe Magugu Stan Smith Shoes
The adidas X Thebe Magugu Stan Smith Shoes relays a message of optimism. The mostly minimalist silhouette explodes with commemorative and joyous artwork on the heel with a stylised print and embroidery. Concealed inside the sock liner is a striking experimental pattern, grounding the iconic trainers in their 70s roots. This iconic design is made in part with recycled content generated from production waste.
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The adidas X Astir Thebe Magugu Shoes
The adidas X Thebe Magugu Astir shoes, every detail is designed for playfulness. The Astir is a call for celebration and optimism with a bold silhouette and vibrant mix of colours. Made for comfort and style with recycled materials and 50% recycled content, this product represents one of many solutions to help end plastic waste.
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We don't know about you, but if the first drop is anything to go by, we'll be keeping our eyes open for the next drop in October, why not follow us on our social media pages to ensure you don’t miss out? The range is available online and at selected Studio 88 stores.
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adidas X Thebe Magugu Store List
- Goldfields Mall, Welkom
- Mall of Africa, Johannesburg
- Eastgate Shopping Centre, Johannesburg
- Gateway Theatre of Shopping, KwaZulu Natal
- Pavilion Shopping Centre, KwaZulu Natal
- Menlyn Shopping Centre, Pretoria
- Mall of the South, Johannesburg
- Parow, Corner De La Rey & Voortrekker Street
- Diamond Pavilion Shopping Centre, Kimberley
- Clearwater Mall, Johannesburg