From summits to sidewalks, The North Face protects pioneers from any landscape, quickly becoming one of the most influential clothing brands in consumer culture today.
The North Face is one of those unique brands that both equip people to safely climb the highest mountains, run the steepest peaks, and hike the most unforgiving landscape, all while being the brand of choice for many hip-hop & grime stars, celebrities and urban explorers alike – making it one of the most recognizable street fashion brands out there.
For The North Face, this broad appeal isn't particularly new. It's been this way since the 1990s, when East Coast rappers like LL Cool J, Method Man, Notorious B.I.G and other city folk sought out high-performance apparel, like the iconic Nuptse insulated jacket, for use beyond extreme sports.
Â
Â
Fans of The North Face grew beyond professional climbers, trail runners, and outdoor explorers.
Now, more than ever, more and more micro-brand tribes are coming to the forefront to revel in The North Face brand. From camping dads to hip-hop stars, gym moms, and TikTokers, even the ladies from your grandmother’s weekly walking club are rocking the brand, making it their own. The North Face has become the most accessible lifestyle brand in the market. Everyone can wear it and make it their own. There aren’t many brands that can do that.
It's the most accessible lifestyle brand in the market. Everyone can wear it, but they can make it their own. There aren't many brands that can do that.
For The North Face, the mission is to democratize the outdoors, wherever the outdoors may be. The outdoors is for everyone, so #NeverStopExploring – wherever and whatever that might mean to you!