Denim Jeans and Levi’s

Denim Jeans and Levi’s

It's difficult to find a garment that is as widely embraced, worn and loved the world-over as jeans are. The classic symbol of the American West is now a staple in wardrobes around the world. They started out as the labourers “uniform” but today, jeans are worn by supermodels, celebrities, presidents, the average Joe and housewives alike.

Because the denim fabric of jeans conforms to the body in a way that only matches the most finely tailored clothes, it makes them very personal. Especially important to women, but as fashion has become universal, fit is important to all wearers. This versatility, the ability to become all things to all people, is the secret to jeans' survival as a clothing staple in most wardrobes.

Ask any group of people why they wear jeans and you will get a range of answers. For some they're comfortable, durable and easy - for others they're sexy and cool. No doubt, jeans mean different things to different people.

The everyday and everywhere occurrence of wearing jeans was in part sparked by screen and music legends in the 50’s. A startling symbol of rebellion - the spirit captured by Marlon Brando in his 1953 film The Wild One and by James Dean two years later in Rebel Without a Cause. Hollywood costume designers put all the bad boys in denim – talk about “type-casting”.

Jeans became the individualist uniform - which is an oxymoron - and still plays that role today. Jeans still have a badge of individuality even if you buy them off the rack. Jeans avoid washing their jeans for as long as possible, and it seems that the fabric may have some as yet unexplained capacity to stay clean. While different people wear jeans in different ways, the most traditional styles remain among the most popular, that being the original Levi's 501 jean.

For those of you that like either the Levi’s 512 Slim Tapper Jean or Levi’s 510 Skinny Fit Jean. Studio 88 have a variety of fits to choose from. For the more adventurous, try the ripped Levi’s 512 Slim Taper Jeans, these are definitely not for the faint-at-heart!

Denim has a history worth repeating, whatever your style or colour preference, shop online at Studio 88, spend R500 and get FREE shipping or find a store near you to get yourself a pair or two.



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