The Signature Style of Sergio Tacchini

The Signature Style of Sergio Tacchini

From the courts to the streets, Sergio Tacchini has gained plenty of street cred since its inception - and for good reason. This Brand, like most, found its roots in athletics - tennis to be precise! Founded by Italian tennis legend Sergio Tacchini, who went on to win three Italian championship titles with the Italian Davis Cup team from 1959 to 1966. In a sea of white sportswear, Tacchini injected colour into his range of tennis apparel. This led to a redefinition of traditional sportswear and eventually a transition from sportswear into lifestyle apparel.

Since its early beginnings, Sergio Tacchini has become far more than a favoured tennis Brand, it’s also become a favourite for many leading artists on the music scene. It can thank its transition to street culture fashion by the youth and music industry in the UK to the USA around the end of the 80s. For men, women and kids, this brand has become synonymous with a disruptive style. The Brand's “quiet noise” allows one the freedom to express their individuality, never losing classical style, no matter where you are or what time of day it is.

Sergio Tacchini the Signature Brand

Knowing a brand's history can always help to understand it’s ethos. And like many new beginnings, fluidity is what keeps one relevant but keeping the Brand DNA consistent is critical to its longevity. Read on and get to know the Sergio Tacchini story, a reputation forged amongst athletes and music legends alike.

From its roots on the court...

Thanks to its early roots being sewn in tennis notoriety by introducing colour to an otherwise bland palate. Sergio was the instigator and precursor to other sporting brands designing tennis kits in wild and wonderful colours. This ensured the brand remained a favourite for tennis players around the world. Famous tennis players like John McEnroe, Jimmy Connors, Martina Navratilova, Gabriela Sabatini, Pete Sampras, Pat Cash, Vitas Gerulaitis, Martina Hingis, are but a few greats to have showcased the brand. It’s longevity is evident in that over the last four decades, Sergio Tacchini has made an appearance in just about every major tournament.

To its status on the hop hop scene...

In a growing trend from around the end of the 80s, we saw the athleisure scene begin to make its way into lifestyle apparel. Style icons in the music industry turned to Sergio Tacchini for its ability to stand out and drive creative expression. Some hip hop legends who have famously wore Sergio include Rakin, Eric B, NAS, The Notorious B.I.G, and LL Cool J, Wu-Tang Clan, Pusha T and Jay-Z. The brand was often worn from head to toe and frequently appeared in the lyrics of songs and music videos. To this day, Sergios has its finger on the pulse within the music industry, supporting up and coming hip hop artists through shout-out mixtapes and collaborations.

You don’t have to be famous to live this brand’s ethos. Be yourself, live your life and show your style. Shop Sergio Tacchini clothing, accessories and footwear online or visit your nearest Studio 88 store.