The Rise Of Phygital And Shopping Deals
So what is Phygital retail?
Phygital retail refers to the integration of physical and digital elements in one’s shopping experience. It includes the use of technology such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) in physical stores to enhance the shopping experience.
Phygital retail offers the customer a unique experience as it eliminates the boundaries between the physical and digital world. Mobile Apps, Pick-up and Delivery points, Websites and Customer portals, Voice search and Digital payments are just a few Digital aspects that go hand-in-hand with brick-and-mortar store shopping. South African consumers are utilising this shopping trend with gusto, especially those with loyalty programmes and those with In-store or Online only deals.
The elevated inflation, interest rates, and rolling blackouts means that the majority of us are looking to shop cheaper and smarter. We are waiting for those deal or promotion days before we shop and “Wacky Wednesday” is a real thing! Finding “bang-for-your-buck” deals and opportunities is a real thing and combining online exploration with physical visits to stores will make all the difference to your monthly budget goals. This means you need to subscribe more, sign up to loyalty programmes and keep a vigilant eye on Flash Sales and Deals. Delaying your purchase, making use of a stores Lay-bye facility, buying bulk and splitting the purchase are amongst your options to stretch that budget.
Shopping online saves you time and money, that’s why subscribing and keeping an eye open for deals and markdowns, often finding “online only” offers makes sense to do so. No queues, pressure or driving through unpredictable traffic make it even more attractive. As South Africa adopts online shopping, delivery time is getting better and better.
Let Your Thumbs Do The Searching
Start by searching for themed event promotions other than Valentine’s, Easter and Black Friday. Use terms like weekly or monthly. Often ecommerce has today only sales so let your imagination go when you search.
Remember you are in control when it comes to your Inbox. Subscribe or Unsubscribe to your needs and tastes. Tip: if you wish to unsubscribe, take note of the landing page, often there is a list of types of newsletters and/or timing options displayed so before you push that button, there might be other options you prefer.
Staying Intouch
Studio 88 has great branded product for you, loads of exclusives and deals, why not subscribe to our newsletter so you can see for yourself? Who knows, you could be shopping adidas, Puma, Vans or Nike from your couch or visiting one of our many stores across South Africa.