If music causes the heart to sing, fashion leads the orchestra!
The relationship between music and fashion is one of synergy, with one influencing the other profoundly and vice versa. The timeless connection that binds music and fashion has existed far longer than we acknowledge.Â
Music has long existed as an expression to articulate who we are and what we stand for. Much like our music preferences, our fashion choices are another form of expression, bringing across who we are without having to utter a word.Â
"Fashion and music are an art. Style is a passion." - Unknown.Â
And on that note, here is how music influences fashion and how the world around us interacts with two of the most expressive forms of art today!
Music Videos & The Rise Of Fashion
Music videos, love or hate them, we have to admit that they most certainly play a significant role in pop culture and how the latest fashion trends are formed and perceived. With the rise of Hip-Hop came the evolution of fashion. Hip-hop music videos in the 1990s slowly evolved and were heavily influenced by the 1980s African-American style of bright colours, baggy pants, and headwear, giving credence to many of the hip-hop styles we see on the streets today. One such hip-hop style that has remained prevalent is the ellesse Metallic 3/4 Zip Flap Pocket Jacket Mens' Silver Black, reminiscent of old-school hip-hop culture, with a modern twist.
The power of collaboration between music and fashion is one of immense dominance and influence. Typically, three types of collaboration exist that influence our fashion choices.Â
 Three Music & Fashion Collabs That Influence The Streets
- Creatives, marketers, and artists are fully aware of the power of collaboration. One such collab is when the fashion industry interprets a musical theme or trend and draws inspiration to develop bespoke fashion apparel or footwear.Â
- Another collab that heavily influences our style and fashion sense is the collaboration between entertainment celebrities and fashion designers. These collabs usually exist to create clothing or footwear lines for a specific project. These projects could be anything from exclusive lines to limited editions.Â
- And last but certainly not least is the collab between different music genres and the subcultures that specific genre affects. This type of collaboration is often used as a means of expression by youth from various subcultures and music genres.Â
Music Meets Fashion - The Domino Effect
Music has been intertwined with fashion since the beginning, although not as prevalent as today. Modern artists, however, have made the connection between music and fashion and use both to express individual style and political and societal beliefs, as opposed to homogenised forms of entertainment. Artists like Kanye West, Beyonce and Rihanna have all tapped into the fashion industry, using their music to draw inspiration for their fashion lines and vice versa. Locally, one such artist who celebrates the relationship between music and fashion with her iconic sense of style is Boity Thulo. This local celeb understands the correlation between fashion and music and uses it as a fashion statement and a means of expression.Â
Taking It To The Streets
With the turn of the modern age, more and more artists have realised the significant connection between music and fashion, giving rise to brand and artist collaborations as we have never seen before. While music directly affects the fashion industry, the fashion industry indirectly affects our wardrobe choices. From R&B getup to old-school hip-hop bling, the music industry's effects on our fashion choices are undeniable.
Take to the streets in your favourite gear, whether super-stylish fashion apparel or simple and sporty footwear; your fashion choices directly reflect who you are and what you stand for.
Visit us online or in-store today and take to the streets in the latest branded fashion and footwear. Make your fashion statement, make it loud and make it clear!