Studio 88 & adidas #IamOriginal88 Consumer Competition Terms and Conditions


Studio 88 & adidas #IamOriginal88 Consumer Competition Terms and Conditions


The promoters are: Studio 88 (“Studio 88”) Group of companies, whose registered office is, Aeroton Business Park, 30 O'Connor Place, Aeroton, Johannesburg, 2013. As well as adidas South Africa (Pty) Ltd (“adidas”) whose registered office is 2nd Floor, Unit 2C, Black River Park, North Park, Fir Road, Observatory, 7925, Cape Town, South Africa.


This competition is open to all residents of the Republic of South Africa who are in possession of a valid identity document, except any person who is-


a director, member, partner, spouse, life partner, immediate family member, employee or agent of, or consultant to the promoter or any other person who directly or indirectly controls or is controlled by, the promoter; or


a director, member, partner, spouse, life partner, immediate family member, employee or agent of, or consultant to the supplier of goods or services in connection with the competition.


anyone who within a period of 183 days preceding this competition has won any competition organised, promoted, or conducted by Promoter, or who resides at the same address as such a winner, or who uses the same telephone number to enter this competition.


To enter and stand a chance to win, the participant must be between the age of 18 up to and including 35 years of age at the date of entry.


By entering this competition, you agree to comply and abide with these terms and conditions.


Phase 1 - Weekly Sneaker winner:

This phase of the competition commences on Monday, 16 October 2023 to midnight on Thursday, 9 November 2023 (closing date for phase 1).

Participants can enter the competition by capturing an image of themselves in adidas gear (Phase 1 image). Participants need to share the Phase 1 image on either Twitter or Instagram with the hashtag #IamOriginal88.

At the end of Phase 1, Studio 88 will select 20 finalists from the submissions received during this period. The selection is done by the marketing team at Studio 88 in accordance with a look that best represents Studio 88.

Each of the 20 finalists will win a pair of adidas sneakers. If the selected (promoted) style is not available in their size a substitute adidas sneaker will be offered.

If the submission features two or more individuals, and is selected as a finalist, should only one individual be selected only they are eligible for the weekly prize.

Together the 20 winners will form the Top 20 #IamOriginal88 finalists for Phase 2 – this is the commencement of the voting mechanic of the competition.


Phase 2 – Top 20 Voting:

Phase 2 of the competition will run from 13 November 2023 – 17 November 2023.

To be successful and win Phase 2, the participant will need to receive the majority of votes for him or her by midnight on 17 November 2023.

All Top 20 entrants’ votes will be audited and any duplicate votes deducted from their total tally, as well as to ensure that there has been a maximum of one vote per individual voting.

One voter will be selected randomly to win a cash prize of R5000.

Where detected, should there be an intention to duplicate votes for a finalist by an individual, those votes will be cancelled.

It is up to the discretion of the promoters to disqualify the finalist for any perceived dishonest voting.

There will be 2 (two) winners of Phase 2 of the competition that each have the majority of votes, and will be announced on the Studio 88 website and social media by latest 22 November 2023 (“winner announcement”).


The prizes for each of the 2 (two) winners of Phase 2 of the competition will be as follows:

  1. R15 000.00 cash each.
  2. R25 000.00 adidas shopping voucher each (supplied as five R5 000.00 vouchers, valid for 12 months), redeemable at a pre-selected Studio 88 store.
  3. Professional image portfolio valued at R10 000.00 each.
  4. Feature in the next Studio 88 and adidas campaign as an ambassador, valued at R50 000. The winners are to avail themselves to promote the 2023 campaign between November and December 2023.
  5. Takealot voucher valued at R5 000.00.
  6. R15 000.00 holiday voucher each.

The winners of Phase 2 agree that their imagery and/or likeness may be used online by either of the promoters including but not limited to digital and retail marketing support for a period of no less than 24 months.

Depending on where the winner is located in South Africa, included in the prize, will be return flights subject to availability for each of the Winners of Phase 2 as well as one nights accommodation at a location to be confirmed by the promoters.


All winners of both Phases will be contacted electronically or telephonically within 48 hours of the competition closing taking place (“winners contact”).


The prize is non-transferable and may not be exchanged for cash. The winner has to claim their prize within 48 hours of winners contact, as well as commit to November or December availability for featuring in a Studio 88 and adidas marketing campaign and failure to claim the prize or a refusal or inability to comply herewith will disqualify the winner and a new winner may be selected in their place at the promoters sole discretion.


Except in so far as is provided for in the Consumer Protection Act 68 of 2008, the judges’ decision is final, and no correspondence will be entered into.


adidas reserves the right to vary, suspend, postpone or terminate the competition and any prizes, or any aspect thereof, for any reasons whatsoever and without notice. In such event, you hereby waive any rights or expectations which you may have against adidas and acknowledge that you will not have any recourse or claim of any nature against adidas. Included in this, is the right of adidas to select a new winner of Phase 2 at any time prior to commencement of the campaign if in the sole opinion of adidas the Winner of Phase 2 conducts itself, makes statements, posts or in any other manner or form acts in a way which is deemed or may be deemed to be damaging to the adidas brand in any manner.


The Promoter and its affiliates will collect and use your personal data listed herein in order to enable your participation in this Competition and for related online activities. Your personal data will be used to enter you in this Competition and for the Promoter’s, its affiliates and subsidiaries’ marketing purposes and, by participating in the Competition, you consent to the transfer, storage and processing of the data in South Africa and any other affiliated country in which the promoter conducts in business, which consent may be withdrawn at any time by written notification to the Promoter. We keep your personal data to fulfil the purposes for which it was collected or as required by applicable laws or regulations. We will not use your personal data for a different purpose without first obtaining your permission. We do not allow third parties to use your personal information.


All entrants indemnify the Promoter, its advertising agencies, advisers, suppliers, and nominated agents against any and all claims, damages or losses resulting from their participation in this Competition arising from negligent acts or omissions of the Promoter.


The Promoter assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of entries. Promoter is not responsible for any problems or technical malfunction of any telephone network or telephone lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Promoter on account of technical problems, human error or traffic congestion on the internet or at any web site, or any combination thereof, including any injury or damage to Entrant's or any other person's computer relating to or resulting from participation in this Competition or downloading any materials in this Competition.


You can choose to be excluded from direct marketing by notifying Studio 88 and/or adidas in writing or by registering a block on any registry which adidas is bound by law to recognise. adidas will not charge you a fee to update this request on its systems. adidas will give effect to any changes requested by you as soon as reasonably possible.


This promotion is not sponsored, endorsed or administered by, or associated with FACEBOOK. You agree that you are submitting your entry to the owner of the FACEBOOK business page and not to FACEBOOK themselves.


These Terms and Conditions are also available by phoning (021) 422 6200 (standard Telkom rates apply) and at