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After the ’70s were over, things got more relaxed—including our jeans. In 1985, we introduced the 550™ jean. It had the same quality and craftsmanship as the original 501® style, but with more room in the seat and thigh. Today, it’s the comfortable classic for guys who want a relaxed look.

For a new approach in street wear denim, try our 522™ Slim Taper Jeans. Designed with a fitted top block, slim fit through the thigh and leg, and a tapered hem. Everything you like about slim tapered jeans, but updated with a narrow fit through the thigh and tapered leg for the fashion-forward guy. The 522™ Slim Taper Fit Jean has a tailor-inspired cut that works best for slimmer builds.

The classic straight fit. Our 514™ Straight Fit Jeans sit low on the waist and are generous through the seat and thigh with a straight leg. Best for athletic to medium builds.

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  1. This promotion is valid from Thurday, 23 March – Monday , 03 April 2011.
  2. The promotion is valid at all Studio 88 stores, within the Republic of South Africa, and selected Studio 88 cross-boarder stores. See store-list.
  3. This promotion is subject to the purchase of any selected Levi’s® 514™, 550™,  522™ or 582™ styles only, at the special price of 2 for R550, while stocks last.
  4. By participating in this promotion, all participants accept and agree to abide by these rules and terms and conditions.
  5. Neither Levi Strauss South Africa (Pty) Ltd and their respective advertising, media and PR agencies, nor their trading partners shall be liable in any way whatsoever for any loss, damage or costs, howsoever arising, suffered by a participant of this competition.
  6. The promoter reserves the right to terminate or temporarily suspend this promotion in the event of technical or other difficulties that might compromise its integrity.
  7. The promoter and their agents accept no responsibility for difficulties experienced in participation in this competition.
  8. Under no circumstances shall the promoter be liable to anyone who participates in this promotion for any direct or consequential loss howsoever arising which may be suffered, whether as a result of any negligent act or omission or any default on the part of the promoter or otherwise.
  9. The laws of the Republic of South Africa govern these Terms and Conditions and participants agree to be subject to the exclusive jurisdiction of the South African courts.

Promoter: Levi Strauss South Africa (Pty) Ltd, 17th Floor, Portside Building, 4 Bree Street, Cape Town, South Africa, 8000.