Reworked and Remastered – the ICONIC adidas Adicolor makes a return.
The iconic Adicolor range is back. Reworked and re-mastered.
First introduced in the 1970’s and was uniquely packaged in a wooden box that included acrylic paints, a palette and paintbrushes. The concept was to encourage customers to customize their sneakers using the equipment that was supplied. And as is the trend of brands, adidas has revisited the Adicolor concept. The first sneaker launched in the adicolor range was an all-white leather upper training sneaker that could be customized and sealed with a coating that ensured the customized paint would not fade or rub off. The range was a huge success and became iconic in streetwear and athleisure cultures.
Adidas launched a replica Ranhe in 2005 that included cartoon characters Betty Boop, Miss Piggy, Kermit the Frog, Mohammed Ali as well as Tron. The relaunched range had two pairs of laces and maintained the rubber sole and original style silhouette of the sneaker. In 2006 adidas collaborated with 7 directors on a 7-part docuseries that corresponded with the 7 colours in the range. The series made history by being the first ever campaign to be available for download on the PlayStation and iPod portals. The adidas adicolor docuseries went on to win awards and even shortlisted at the Cannes Film Festival. Fast-forward to 2019 and the sportswear brand has relaunched the adicolor range as part of their SS19 collection.
This range is now a symbol in sportswear was debuted in a quartet of primary colours in both men’s and women’s apparel and footwear.
Adidas also named Mo Salah, a Liverpool and Egypt footballer as the face of the adicolor range. An icon in his own right, Mo Salah sports the reworked range that emulates today’s leading trends.