Studio 88 2018 a Year in Review
To rewind 2018 is to celebrate a year filled with excitement and milestones to be proud of and this review is testimony to it!
500th Things First
In 2001, Studio 88 opened its first store in Johannesburg CDB in the Smal Street Mall arcade, now, just 17 short years later, the Group have opened its 500th store. Under the leadership of Mr Laurence Wernars and his formidable team, they have worked tirelessly to bring to and make Branded leisure fashion more accessible to everyone, more importantly, at affordable prices.
The 500th store in the Studio 88 Group opened its doors in November, the store footprint reaching across South Africa, Botswana, Lesotho, Mozambique, Namibia and Zambia. There is no stopping here as the Group plans to continue to open more stores in 2019 and beyond, this to ensure that they bring you the best prices in Branded leisure fashion for years to come!
Make your Move with Studio 88 Mix on the Move DJ Competition
Music has been a huge part of the Studio 88 culture, hence introduction of Mix on the Move in 2016, the #MOTM becoming an established hashtag in searches. 2018 saw a variation from past years formats by accepting only young, inexperienced, up and coming DJ’s to enter. Studio 88 also partnered with YFM in offering the winning DJ a one month residency on DJ Suptas Saturday night show, The Plug. Out of more than 200 DJ’s entering the competition, the final 10 DJ’s mixes were selected by DJ Vimo, Dj Supta and DJ Nikki Newlands. The finalists were then voted for by their fans with the eventual winner being DJ Slemy who walked away with R10 000 voucher and a month long residency at YFM. You can listen to all the S 88 Mix on the Move 2018 competitor mixes here
Cash Time Knockout
This year we saw major artists in SA do big things from Sjava winning a BET award to Mr Nyovest filling up Moses Mabhida Stadium, to Shane Eagle winning a SAMA for his debut album Yellow. This year, Studio 88 partnered with K.O, with the objective supporting and growing local fashion with the introduction of his fashion label Skhanda Republic into selected Studio 88 stores was launched on Black Friday this year – all indications are that the range has been well received. K.O is the very first artist and designer to have his clothing line to be sold in a major South African retail store, alongside international brands. view here
Winning with Exclusives
Studio 88 is known to be the retail store to go to for authentic brands sold at affordable prices. What makes the chain that much superior to other chains are the exclusive styles they carry in top brands like Adidas, Puma, New Balance and ellesse. In regards footwear, Adidas, always a hit, gave us silhouettes like Dragon, Samoa, Bermuda, Indoor Super and Jeans. Puma exclusives, right up there in the style code, silhouettes were Roma, Cabana Racer, Drift Cat, Whirlwind and Glyde. ellesse, exclusively available to the group saw their canvas footwear range fly off the shelves at a jaw dropping price of only R499.99.
The apparel category has performed very well in 2018 with the ellesse Heritage clothing range leading the pack. The urban styling is personified through its colours and designs and in some cases, certain designs have sold out within two weeks of hitting the shelves. This year also saw the introduction of ellesse Heritage ladies and kids ranges into stores, also, very well received. The Levis 2 for R600 deal continued to please customers with its incredible value offering. Guess came on board this year with and exclusive golfer, available in various colours, at winning price point of R249.99, also flying off the rails. Customers just could not get enough of new BMW clothing range which was available at limited stores and which is set to change in 2019 due to popular demand. Traditionally a men’s retail store, shoppers can now find ladies clothing in 25 of its stores with boys clothing available in all stores now.
All being said, here at Studio 88 want to thank you for your ongoing support and we are committed to continue to bring you the best brands at the best prices nationwide. We wish you happy holidays, be safe and have fun this December.